According to the folks at GoodROI, Google has started to experiment with a new tool that lets a user
refine a search to a specific Google Base listing type. So for example if you go on Google.com and search for "homes for sale" you get a small box on the top that asks for the location, the listing type (prefilled to "housing") and a button that says "Search Housing". Update: Career search listings were also reported on SearchBlog.
This is an interesting example of how Google can use its core competency of search to leverage new services in a way that is helpful to the customer.
I would expect the company to follow a comparable strategy when it comes to their payment product. As an example when you search for "camera reviews" Google would display regular search results like shopping comparisons sites, official product pages, user reviews; but also some premium results maybe with a small dollar sign indicator. When you click on such a premium result you would be redirected to a page where you can buy the report and then view it on the publisher's site.
